Baseline v4-original
Current FrameBright report (v4), frozen as-is. All branches compared against this.
Structure narrative-structure
Kevin's framework: "Why are we looking at this?" before every section. Setup, conclusion, then details.
Framing honest-framing
"Nobody Cares About Content Safety." New honest assessment section. Confronts the founders before pivoting to CRA opportunity.
Voice anti-ai-voice
Em-dashes stripped, redundancy cut, media veteran voice. Reads like a person wrote it, not a model.
Condensed condensed-hook
29% smaller. Detail toggles throughout. Sections become widgets that expand on demand.
Hook one-pager infographic
"You're Not a Content Safety Company. You're a Content Credit Bureau." 30-second visual hook with CTA.
Mirror audience-mirror
Content moderation + startup/investor vocabulary. COPPA, KOSA, DSA by name. ARR, TAM, beachhead, defensible moat.